The Experience Lab teaches how to promote the territory through “Digital Tourism”.
At “Cava Experience”, the 21 participants of the Experience Lab training course had access to the “digital tourism” course, which analyzes how marketing strategies in the field of tourism are applied on the web and on social media.
In fact, what differentiates the “Experience Lab” from other courses is the mix of tradition and innovation to shape all-around experts in the tourism sector. For this reason, the participants not only received a theoretical background through targeted and high content lessons but also a practical background through excursions on the territory.
Through these excursions, participants have applied the theoretical background acquired to identify the areas of interest for tourists and engage in the promotion of the territory, as well as create specific tourist itineraries available in digital versions.